Social change is Jeffrey’s priority, evident in all his endeavors, from his academic research to his leadership at Rescue Social Change Group. As the founder of Social Branding®, Jeffrey focuses on the relationship between identity and behavior to change behavior through culture. At RSCG, he provides clients with ambitious vision and strategic planning to realize their goals. His unique mixture of practical experience and empirical experience researching cultures and identity allows him to work with clients on the theory and application of behavior change.

At the office, Jeff provides team members with the assistance and guidance necessary to help them succeed. Jeffrey started RSCG in 2001, when he was only 17 years old. As an advocate against tobacco in his hometown of Las Vegas, NV, Jeff saw an opportunity for a new kind of company. Prior to starting RSCG, Jeff worked with the Southern Nevada Health District leading their efforts against tobacco use on the streets, and was named Public Health Hero of the Year in 2002. From the start, Jeff has exhibited a strong and focused passion for social change. More than a marketer, however, Jeff considers himself a psychologist, and is pursuing the science of behavior. He received his Master’s in Experimental Psychology from the University of California, San Diego’s prestigious experimental psychology program.

At the age of 25, Jeff’s passion only continues to strengthen. The Small Business Administrations in Rhode Island and San Diego have named him young entrepreneur of the year, among other awards for his company’s innovative work. He creates positive social change, and supplies clients with unique tools and energetic motivation to fuel that change in their communities. Jeff believes the empirically measured outcomes of these campaigns will lead to a new era of prevention and social change.