RSCG Wins Culture-Based Youth Tobacco Prevention Contract in Utah
Rescue SCG will soon be starting work on a new culture-based social marketing project with the Utah State Department of Health to prevent youth tobacco use. Based on teen smoking research conducted by Rescue SCG in 2009, youth that identified with the emo/goth subculture were found to be two to four times at greater risk of tobacco use. In order to address this cultural disparity, the state requested proposals for a culture-based social marketing program and awarded the contract to Rescue Social Change Group. (more…)
