For decades, the tobacco industry has targeted trendsetting Hipsters with pro-smoking messages. Subtly infiltrating Hipster culture, the industry sponsored their bars, showered them with free samples, and enticed their musicians, artists, and designers to align their identities with a cigarette brand.
To this date, the tobacco control community has stayed away from this influential group. Targeting adults, teens, and college students instead, tobacco prevention and counter advertising messages skipped over this culture of young adults who focus their attention on local musicians and artists, congregating in local watering holes, and going to rock shows to celebrate their culture. (more…)
This month, Rescue SCG began work in Oklahoma for a new young adult tobacco prevention initiative funded by the Oklahoma Tobacco Settlement Endowment Trust (TSET). The project utilizes Rescue SCG’s proprietary Functional Analysis for Cultural Interventions research strategy, known as FACI™, to investigate local young adult subcultures and their relationships to smoking. Learn more about FACI™ here.
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Rescue Founder & President Jeffrey Jordan was featured in a biographical article in Hispanic Business Magazine written by Rob Kuznia. The article can be read below. Or, click here for the original article on HispanicBusiness.com
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Two of Rescue SCG’s young adult tobacco counter-advertising campaigns are winners of international marketing awards. The Commune campaign has received the Print Campaign award for its monthly posters that highlight the social justice issues affected by the tobacco industry. (more…)
On Tuesday, December 1st, restaurant patrons across the state of Virginia breathed some fresh air. Passed in the spring of 2009, the new statewide clean indoor air bill insuring customers a clean and smoke-free dining experience finally went into effect. Governor Tim Kaine marked the occasion by visiting restaurants across the state and honoring all the efforts that went into this victory for restaurant customers and employees alike. (more…)
On November 4th, I had the wonderful opportunity to present the closing keynote at Canada’s National Conference on Tobacco or Health. During my time in Montréal, I met several great advocates against tobacco and learned about how our neighbor to the north has been leading tobacco control policy.
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Rescue SCG President, Jeff Jordan, and Cultural Scientist, Andrew Ermlick, are headed to Nebraska for a series of focus groups, brainstorming sessions, and presentations. The mission is to develop strategic recommendations and ideas to improve the state’s counter advertising strategy in reducing teen tobacco use.
Tobacco-Free Nebraska contracted with Rescue SCG to work with their team and the staff at a local advertising agency. Rescue SCG will utilize its proprietary research strategies to discover the underlying attitudes at-risk teens have about tobacco use. This will then be used to analyze ideas provided by youth to ideally inform a future counter advertising strategy.
Like many other states, Nebraska teen smoking rates declined significantly between 1999 and 2004, but they have remained stable ever since. Rescue SCG hopes to use its expertise helping states like Nevada and Virginia continue their teen smoking success to help Nebraska and its ad agency identify a new strategy.
Similar to Nebraska, Rescue SCG works with other states as a social change partner, helping clients develop social change strategies while a local ad agency focuses on media production and placement strategy.
Check back Spring 2010 for an update.
What kind of youth wants to go to an anti-tobacco website? Probably one that doesn’t smoke. And what kind of youth wants to go back to an anti-tobacco website more than once? Probably none. (more…)
