New Ydouthink TV ads are exposing how the tobacco industry has used animals to test their products. With over 50,000 views in just a few weeks, these new ads are causing controversy in Virginia. Teens have posted thousands of comments online discussing this topic on the Ydouthink Facebook page. In fact, at the height of[.....]

Ydouthink is a Virginia-based anti-tobacco media campaign for teens managed by Rescue SCG. Over the past few years, Rescue’s Social Change Studio has been creating the brand’s tv ads, radio spots, and internet videos. Ydouthink’s latest campaign focuses on what Virginia teenagers find attractive in other people. The campaign goes beyond traditional media, as it[.....]

Last week, over a dozen members of the Rescue SCG team descended upon Kansas City, MO for the National Conference on Tobacco or Health (NCTOH). Rescue SCG president, Jeff Jordan, spoke on various panels, luncheons, and workshops concerning different aspects of Rescue’s work in reducing tobacco use through Social Branding, teen engagement via the Evolvement[.....]

In less than two weeks, our new video promoting tobacco-free lifestyles to the LGBT community has received over 50,000 views online and has been featured on over 50 blogs and sites. Have you seen it yet? This video was developed by Rescue SCG’s Social Change Studio for the CRUSH campaign in Las Vegas. CRUSH is[.....]

A lot of questions have been raised lately about how social networks like Facebook can be utilized to reach specific markets. Well, XPOZ, a Rescue SCG managed brand for alternative youth in Las Vegas, NV, has been capitalizing on the power and reach of Facebook in order to generate more interest in the brand, promote[.....]

Rescue SCG’s Social Change Studio has been running high and loud lately, with multiple videos in production and a host of commercials on the airwaves across the country. In the midst of shouldering the workload, the Social Change Studio took some time to create a video not meant for television or radio, but rather for[.....]

By now, most people understand the often deadly consequences that smoking cigarettes can have on a person and even those around a smoker via secondhand smoke. But what about animals? Sure, they’re not actually lighting up, but does secondhand smoke effect their health? Unfortunately, yes. This topic is covered in Ydouthink‘s latest campaign, “Pets’ Health,”[.....]

When engineering a Social Brand, the highest compliment the brand can receive is the endorsement from leaders within the target subculture. SYKE, a brand for alternative teens in Virginia, earned the respect Winds of Plague, one of the most popular metal bands playing today. After learning about how SYKE endorses a smokefree scene at all[.....]

When Rescue SCG conducts its formative research with teens across the country, it’s obvious that a top priority for high school students is their social life. They are particularly concerned with appearing attractive to peers that they are interested in. Using this observation, Rescue SCG’s Social Change Studio sought out to produce a commercial for[.....]