Evidence of Success (pdf)
Formative Research
Rescue SCG’s qualitative and quantitative research utilizes proprietary focus group, survey, observation, and interview strategies that identify underlying motivations to perform risk behaviors and potential opportunities to change behavior. Rescue SCG has conducted research with over 20,000 teens and 10,000 young adults, with strategies tailored to the unique nuances of these age groups.
Strategic Planning & Management
Rescue SCG develops comprehensive social change strategies including logic models and scopes of work to cause community-wide behavior change. Then, the Rescue SCG team is able to expertly implement these strategies using trained local staff and a national support network.
Brand, Print & Fashion Design
Rescue SCG develops comprehensive social change strategies including logic models and scopes of work to cause community-wide behavior change. Then, the Rescue SCG team is able to expertly implement these strategies using trained local staff and a national support network.
Web Development & Design
A team of web, video, and programming experts make up the Rescue SCG web development and design team. Together, they create interactive and branded online experiences that evolve with the campaign and integrate with social networks.
Experiential & Street Marketing
In order to form associations with positive behaviors, Rescue SCG conducts experiential and street marketing to create impactful experiences that change behavior. Trainings, social events, bar and club events, and competitions are developed for social change campaigns to reach 50 to 5,000 young people at one time.
