Havoc is a tobacco prevention campaign targeting young adults in Albuquerque, Las Cruces, NM and Portland, ME. The brand was designed to be replicated in similar communities, reflecting the trendier and edgier image of targeted bar and club-goers as evident in the flyers for monthly events.
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SykeEnergy.com
Syke is a tobacco prevention campaign targeting teens in Northern Virginia’s alternative rock subculture. Its website features a blog, a voting section for selecting the band of the month, and a communications area for current members. Plus, each month local bands that support a smokefree scene are highlighted with one of their music tracks. Videos from every Syke rock show are included on the events page.
Crush Ads & Flyers
Crush is a tobacco prevention brand for Lesbian, Gay, Bisexual, and Transgender (LGBT) young adults in Las Vegas, NV. The event flyers are designed to consistently associate a happy, fun, attractive, and social image with tobacco-free nightlife, while the ads associate these desirable characteristics with a tobacco-free lifestyle through cleverly presented facts.
XPOZ Brand, Ads & Apparel
XPOZ is a tobacco prevention campaign targeting teens in Las Vegas’ alternative rock subculture. The brand, ads, and apparel are designed to emulate the latest trends in alternative rock and establish XPOZ as a trendsetter.
WhatIDo Brand, Poster, & Commercial
IMIN is a middle school after school promotions brand used in Los Angeles, CA. The brand was designed to make after school sound more youthful, while being flexible enough to be used in conjunction with existing after school programs. The poster was designed for customization, high visibility, and high impact in school hallways, while the commercial was designed to talk about after school programs in a new and appealing voice. Click the image above to navigate to the video.
Verge Ads & Flyers
Verge is a tobacco prevention brand for Lesbian, Gay, Bisexual, and Transgender (LGBT) young adults in multiple cities. The ads and flyers were designed to match each month to connect the anti-tobacco message to the counter-marketing event. Ads were designed to present a positive and desirable LGBT image and associate it a tobacco-free lifestyle.
Verge Brand & Apparel
Verge is a tobacco prevention brand for Lesbian, Gay, Bisexual, and Transgender (LGBT) young adults in multiple cities. The brand was designed to be cutting edge by incorporating the latest trends so Verge is established as a cultural role model. The apparel was designed to appeal to LGBT young adults with different tastes from provocative to more conventional apparel.
Syke Falling Forward CD & Mailer
Syke is a tobacco prevention campaign targeting teens in Northern Virginia’s alternative rock subculture. To establish its role within alternative rock culture, a CD was created with songs from local up-an-coming bands. The CD booklet featured band quotes sharing their thoughts about Syke and tobacco. A mailer was designed with a poster in the center for youth to get autographed by the bands and display on their walls with other band posters
Syke Brand, Apparel & Flyers
Syke is a tobacco prevention campaign targeting teens in Northern Virginia’s alternative rock subculture. The brand, flyers, and apparel are designed to match the latest trends in alternative rock and establish Syke as a trendsetter. In addition, a mock energy drink was designed and produced to ask the public what they would do if any other consumable product, such as an energy drink, contained tobacco’s toxic ingredients.
