LGBT Counter-Advertising
Getting Started
Getting started is easy. Rescue Social Change Group directly implements bar and club-based counter advertising efforts with locally based young adult staff members who identify as LGBT.
If you include this counter advertising approach within the media component of your MAPPS strategy, we hope that you will consider Rescue SCG as your implementation partner.
Launching an LGBT-focused bar and club-based counter advertising intervention typically consists of four major activities: research planning, research execution, intervention planning, and intervention implementation.
Implementation Timeline
Based on client and grant requirements, Rescue SCG can launch a BBCBCA strategy at different speeds.
Expeditious Launch
WEEK 1
Project launch
WEEKS 2-4
Expedited Formative Research
Training of Ad Agency Partner
WEEK 5
Strategic Analysis & Planning
Coordination with Ad Agency Partner
WEEK 6
Intervention Launch
WEEK 8
Print & Radio Media Launch
First Brand Ambassador Training
WEEK 9
First Event For Each Audience
WEEK 10
First Event For Each Audience
Standard Launch
WEEKS 1-2
Project launch
WEEKS 3-8
Standard Formative Research
WEEKS 9-10
Strategic Analysis & Planning
Training of Ad Agency Partner
Coordination with Ad Agency Partner
WEEK 11
Intervention Launch
WEEK 13
Print & Radio Media Launch
WEEK 14
First Brand Ambassador Training
WEEK 17
First Event For Each Audience
WEEK 18
All Components Launched & In Place
Contact
Our team is ready to start your LGBT counter advertising effort immediately. To learn more about getting started, contact us.
Valerie Winstrom-Steve
Young Adult Counter Advertising ManagerValerie@rescuescg.com
619-231-7555 x 112
