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RSCG is proud to offer these trainings to help high school after school programs succeed. Each training includes multiple hands-on activities to put into practice the principles described through lecture and discussion. These trainings are ideal for front-line staff and program managers that make decisions about program activities, program design, and recruitment strategies. On the following page are brief summaries for each training. Full descriptions of each training are available upon request.

What Others Have to Say


Read about what some of the most recent participants had to say about these trainings:

“There would be no after school program for teens if there are no teens attending. Marketing for teen programs is key to getting them involved and this training put it in terms I can understand and explain to others in my program.” – Chicago

“The worksheets make it easy to involve my staff who know who their students are better than anyone. Also, understanding how to work with kids to promote the program was important.” – Los Angeles

“It was all very useful, especially learning that you should promote the information that will get the students in the door and still offer the academic portion. It put marketing in a different perspective.” – Chicago

“This was new and specific information about the fundamentals of marketing and branding and how to use its principles, like segmentation, in after school promotions.” – Los Angeles

INTRODUCTION TO HS AFTER SCHOOL RECRUITMENT & RETENTION TRAINING
Min. Duration: 2.5 Hours, Max. Duration: 4 Hours

Teens have distinct interests and concerns that are unique from younger students and need marketing strategies tailored to their lifestyles. This training will merge teen culture with marketing principles and after school opportunities to guide providers on how to structure and promote their program. No prior marketing knowledge is necessary to benefit from this training.


  1. Introduction to Commercial Marketing Lecture & Group Activity
  2. Understanding High School Cultures and Identities Lecture & Discussion
  3. Segmenting Students to Increase Effectiveness of Promotions Lecture & Worksheet
  4. Characteristics of the Offerings to Maximize Retention Lecture & Discussion
  5. Aligning Offerings and Promotions with Teen Expectations Lecture, Worksheet & Discussion
  6. Promotion & Branding Strategies Lecture, Worksheet and Discussion

ADVANCED HS AFTER SCHOOL RECRUITMENT & RETENTION TRAINING
Min. Duration: 2.5 Hours, Max. Duration: 4 Hours

This training builds on the principles of the Beginner training as they apply to high school students.

Participants will learn advanced concepts such as the strategic use of incentives and how to train students to be effective promoters. Participation in the Beginner training is required to attend this training.


  1. Review of Beginner Training Lecture and Group Activity
  2. Strategic Use of Outcomes, Incentives and Rewards Lecture and Discussion
  3. Effective Student-to-Student Promotional Strategies Lecture and Activity
  4. Critical Analysis of Existing Materials/Strategies Group Activity
  5. Best Practices & Lessons Learned Lecture & Discussion
  6. Advanced Promotion & Branding Strategies Lecture, Worksheet & Discussion

DESIGNING SUCCESSFUL CLUBS FOR HS
Min. Duration: 2.5 Hours, Max. Duration: 4 Hours

Teens expect certain benefits from their after school activities. Based on research with over 5,000 diverse teenagers, this training shows participants how to design programs and clubs to peak student interest and sustain involvement. The training reviews disguised learning techniques and how to motivate continual learning in between club meetings.

 

  1. The Club-Based Program Model
  2. The Core Components of a Successful Club
  3. Project-Based Learning in Topic-Specific Clubs
  4. Disguised Learning: How to Tie in Math & Science
  5. Cultural Influences; How Music, TV, and the Internet Affect Teen Interests
  6. Build A Club: The Steps To Club Design Success

YOUTH DEVELOPMENT IN HS AFTER SCHOOL
Min. Duration: 2.5 Hours, Max. Duration: 4 Hours

This training will introduce the principles and practices of the professional field of Youth Development.  Basic Youth Development ideas of asset-building and protective factors-building will be presented with a strengths-based approach. Best practices for working with youth will be shared with program participants in hopes of combating Adultism and other youth stereotypes, with specific regard to youth identity formation and brain development. Participants will create an action plan to intentionally infuse the training principles and practices into their program’s structure, making sure youth are participants and not recipients.

  1. Adolescent Development & Search Institutes Developmental Assets
  2. Balance between Guidance and Freedom
  3. 5 C’s of Youth Development: How Does Your Program Provide Them?
  4. Strengths-Based Approach / Resilience
  5. Recipients vs. Participants & Developmentally-Appropriate Levels of Involvement
  6. Experiential Learning Model: Every Experience is a Learning Experience
  7. Youth-Adult Partnerships
  8. Youth Development Workers – Initial & Continuous In-House Training For Workers