Rescue Social Change Group

Video Explains Targeting of Alternative Teens

admin — Wed, 01 Feb 2012 18:24:24 +0000

Rescue SCG’s Social Change Studio has been running high and loud lately, with multiple videos in production and a host of commercials on the airwaves across the country. In the midst of shouldering the workload, the Social Change Studio took some time to create a video not meant for television or radio, but rather for use in explaining how Rescue SCG focuses on alternative teen culture to lower smoking rates. The video acts as a case study for SYKE, a brand Rescue SCG created for alternative teens in Virginia. Watch that video below. Want to learn more about how you can lower smoking rates amongst alternative teens in your community? Contact us here.

‘Pets Health’ Commercials Launch for Ydouthink

admin — Tue, 10 Jan 2012 23:09:06 +0000

By now, most people understand the often deadly consequences that smoking cigarettes can have on a person and even those around a smoker via secondhand smoke. But what about animals? Sure, they’re not actually lighting up, but does secondhand smoke effect their health? Unfortunately, yes. This topic is covered in Ydouthink‘s latest campaign, “Pets’ Health,” that includes television and radio ads, as well as an interactive contest on Facebook. The goal is to inform pet owners that secondhand smoke can cause harm in a variety of animals, like cats, dogs, birds, and rodents. While shooting the television commercials, Rescue SCG’s Social Change Studio had the opportunity to work with live animals. Having a few “professional dogs” around the office certainly brought a lot of smiles (and dog hair) to the team. Watch both of the television ads below. Which is your favorite animal?

Evolvement Youth Star in TV Commercial

admin — Thu, 05 Jan 2012 19:35:38 +0000

This past spring, Evolvement Southern Nevada, a youth anti-tobacco movement run by Rescue SCG, held a contest that gave members the chance to be in a TV commercial. The spot focuses on the Right to Breathe campaign and discusses clean indoor air for all places of work. The winners were chosen based on their high levels of project activity with Evolvement’s fight against the tobacco industry. Congratulations to Evolvement members Jackie Rivas, Francisco Carbajal, Anay Gomez, Nathan Magtoto, and Gabriella Keys who spent an exciting day on set filming the commercial. Although they were pretty nervous about being under the bright lights and in front of the camera, they came through and contributed to another commercial produced by Rescue SCG’s Social Change Studio. Watch the final commercial below. And click here to learn how the Social Change Studio can help you reach youth and young adults in your community.

Winds of Plague Endorse SYKE

admin — Tue, 20 Dec 2011 18:58:12 +0000

When engineering a Social Brand, the highest compliment the brand can receive is the endorsement from leaders within the target subculture. SYKE, a brand for alternative teens in Virginia, earned the respect Winds of Plague, one of the most popular metal bands playing today. After learning about how SYKE endorses a smokefree scene at all alternative, heavy metal, and hardcore concerts, the band members were enthused to sit down in Rescue SCG’s Social Change Studio and record a commercial for the brand. It was a dynamic, relaxed shoot, and the social clout that Winds of Plague has in the alternative community will bring even more credibility to SYKE and its mission to create a smokefree alternative culture among VA teens. Watch the commercial below.

New ‘Hotness’ Commercials Debut in VA

admin — Tue, 06 Dec 2011 21:59:38 +0000

When Rescue SCG conducts its formative research with teens across the country, it’s obvious that a top priority for high school students is their social life. They are particularly concerned with appearing attractive to peers that they are interested in. Using this observation, Rescue SCG’s Social Change Studio sought out to produce a commercial for the Virginia Foundation of Healthy Youth’s “Ydouthink” media campaign. The concept was simple: Teens can have different preferences in a mate’s eye color, hair style, body type, and personality, but the one thing they agree on is that being smokefree is hot. What started as one commercial turned into 3 spots, along with a wave of discussion on the Ydouthink Facebook page. Watch the 3 commercials below and click here to learn how the Social Change Studio can make a commercial for your organization.