Did you know that the tobacco industry is a major contributor to deforestation? Or that puppies can die from eating just two cigarette butts? If you didn’t know these facts, don’t worry, you are not alone. (more…)
Y St. Data Exposes New Tobacco Products in Richmond Times-Dispatch
On May 7, 2010, the Richmond Times-Dispatch published a story about youth mistaking new tobacco products for candy (full article below). What was the source for the paper’s data? Y St! (more…)
Congratulations to the Southern Nevada Health District (SNHD) for winning a CDC Communities Putting Prevention to Work (CPPW) Stimulus Grant. SNHD will expeditiously begin a significant expansion of its tobacco prevention efforts, which encompass all five of the CDC MAPPS strategies, and Rescue Social Change Group is proud to be there every step of the way.
Rescue SCG will soon be starting work on a new culture-based social marketing project with the Utah State Department of Health to prevent youth tobacco use. Based on teen smoking research conducted by Rescue SCG in 2009, youth that identified with the emo/goth subculture were found to be two to four times at greater risk of tobacco use. In order to address this cultural disparity, the state requested proposals for a culture-based social marketing program and awarded the contract to Rescue Social Change Group. (more…)
This month, Rescue SCG began work in Oklahoma for a new young adult tobacco prevention initiative funded by the Oklahoma Tobacco Settlement Endowment Trust (TSET). The project utilizes Rescue SCG’s proprietary Functional Analysis for Cultural Interventions research strategy, known as FACI™, to investigate local young adult subcultures and their relationships to smoking. Learn more about FACI™ here.
On Tuesday, December 1st, restaurant patrons across the state of Virginia breathed some fresh air. Passed in the spring of 2009, the new statewide clean indoor air bill insuring customers a clean and smoke-free dining experience finally went into effect. Governor Tim Kaine marked the occasion by visiting restaurants across the state and honoring all the efforts that went into this victory for restaurant customers and employees alike. (more…)
Rescue SCG President, Jeff Jordan, and Cultural Scientist, Andrew Ermlick, are headed to Nebraska for a series of focus groups, brainstorming sessions, and presentations. The mission is to develop strategic recommendations and ideas to improve the state’s counter advertising strategy in reducing teen tobacco use.
Tobacco-Free Nebraska contracted with Rescue SCG to work with their team and the staff at a local advertising agency. Rescue SCG will utilize its proprietary research strategies to discover the underlying attitudes at-risk teens have about tobacco use. This will then be used to analyze ideas provided by youth to ideally inform a future counter advertising strategy.
Like many other states, Nebraska teen smoking rates declined significantly between 1999 and 2004, but they have remained stable ever since. Rescue SCG hopes to use its expertise helping states like Nevada and Virginia continue their teen smoking success to help Nebraska and its ad agency identify a new strategy.
Similar to Nebraska, Rescue SCG works with other states as a social change partner, helping clients develop social change strategies while a local ad agency focuses on media production and placement strategy.
Check back Spring 2010 for an update.
What kind of youth wants to go to an anti-tobacco website? Probably one that doesn’t smoke. And what kind of youth wants to go back to an anti-tobacco website more than once? Probably none. (more…)
