For decades, the tobacco industry has targeted trendsetting Hipsters with pro-smoking messages. Subtly infiltrating Hipster culture, the industry sponsored their bars, showered them with free samples, and enticed their musicians, artists, and designers to align their identities with a cigarette brand.

To this date, the tobacco control community has stayed away from this influential group. Targeting adults, teens, and college students instead, tobacco prevention and counter advertising messages skipped over this culture of young adults who focus their attention on local musicians and artists, congregating in local watering holes, and going to rock shows to celebrate their culture. (more…)

Two of Rescue SCG’s young adult tobacco counter-advertising campaigns are winners of international marketing awards. The Commune campaign has received the Print Campaign award for its monthly posters that highlight the social justice issues affected by the tobacco industry. (more…)