Rescue SCG is social enterprise providing research, strategy and marketing services to improve the lives of adolescents.

 

Our Mission:

To improve the well being of adolescents through evidence-based, effective and cost efficient strategies

 

Our History:

In 2001, Jeffrey Jordan was a youth activist for a local anti-tobacco movement called XPOZ when he founded RSCG in an effort to apply marketing strategies to youth social change. In 2003, RSCG developed a concept called Social Branding®, the process of fostering controlled experiences to change identity-behavior associations. Since then, RSCG has focused solely on the research and development of this unique approach to social change.

 

Who We Are:

Today, RSCG continues to grow, addressing new social change issues including underage drinking, violence, physical activity, obesity, and after school programming. Research and evaluation remain RSCG’s primary focus as the team works to document the powerful impact that Social Brands have on social change.

 

RSCG is a niche business that only works with clients seeking positive social change amongst youth and young adults. This focus has resulted in an unrivaled blend of expertise in academic research, understanding of youth cultures, and experience implementing dozens of social change initiatives.

 

We work on community-wide or culture-wide levels, causing change amongst many youth and young adults at once. Our focus is to change environmental or cultural factors that will sustain change long after an intervention has ended.

 

Our work is equally influenced by marketing and branding principles, as it is by psychological, sociological, and public health research. We seamlessly blend the creativity of commercial marketing with systematic and pragmatic strategies necessary to cause long-term social change.

 

The RSCG team is a multi-disciplinary, multi-cultural blend of youthful and passionate individuals, each driven by Rescue’s mission. Everyday, every team member and every campaign at RSCG is focused on the development of innovative, proven models to cause sustainable social change amongst young people.