Two of Rescue SCG’s young adult tobacco counter-advertising campaigns are winners of international marketing awards. The Commune campaign has received the Print Campaign award for its monthly posters that highlight the social justice issues affected by the tobacco industry.

A different local artist in San Diego designs each poster with guidance from the Commune team. Then, the poster is mailed to local young adults and 100 limited edition, signed prints are distributed throughout the targeted neighborhood.  Click here to visit the Commune website.

The Commune posters won a Gold Davey award this year.

In addition, the Verge campaign against LGBT young adult smoking was also a winner. Verge is currently active in Portland, ME and Albuquerque, NM and focuses on associating being smokefree with a desirable social image. Each month an ad is mailed to hundreds of young adults. Each ad is designed in female and male versions. The female version of the ads won a Silver Davey award this year in the Print Campaign category. Click here to visit the Verge website.

Thanks to the New Mexico Department of Health, Tobacco-Free Maine and the Center for Tobacco Research and Education at UCSF for supporting the Verge and Commune campaigns. Without their support for the kinds of images and messages that actually reach current and potential smokers, hard-hitting, lifestyle ads such as these would not be possible.