We have focused exclusively on positive social change through behavior change marketing for over 13 years.
We are proud to be a behavior change marketing company, not a commercial ad agency.
Why are we proud?
We believe that changing behavior is fundamentally different from changing a brand preference. Our understanding of this difference allows us to develop strategies that are specific to the unique process of behavior change. In addition, by being a behavior change company, every one of our staff members is constantly thinking about behavior change. This ensures that our best creative and strategic minds are thinking about every behavior change campaign.
We primarily work on campaigns to reach youth and young adults, but sometimes also empower youth to change adult opinions and behaviors.
Public health is our specialty, including issues such as tobacco, alcohol, obesity and violence.
What about other issues?
We want to make sure that all of our campaigns lead to tangible behavior change and these are the behaviors we are most experienced in. However, we are happy to discuss other issues with you. If we believe that our skills are applicable to your challenge, we are happy to take on that behavior with you.
Rescue SCG provides comprehensive behavior change marketing programs to clients. We begin with our proprietary formative research process, the Functional Analysis For Cultural Interventions, or FACI for short. Through this process, we learn what is driving the unhealthy behavior or keeping people from the healthy behavior to determine whether a knowledge change, policy change or culture change strategy will lead to maximum behavior change impact.
Why do we separate these?
Based on this research, we determine which of our three proven practices is necessary to change behavior: HealthComm for knowledge change, Evolvement® for policy change or Social Branding® for culture change.
If knowledge change is required, we implement our HealthComm strategy, which delivers health education using tailored messages and communication best practices through traditional media, digital media and non-traditional media channels.
If policy change is needed, we implement our Evolvement program, which creates a communications strategy focused on a specific policy change outcome and defines clear, measurable ways for both youth and community partners to support the effort.
If culture change is necessary, we implement our Social Branding strategy which creates a highly targeted "social brand" that utilizes advertising, events, street marketing and social media to reach the influencers of a culture and convince them to change.
Each of the following services are executed in-house to ensure cohesive program implementation and measurable success.
We currently provide ongoing and comprehensive behavior change programs for these organizations.